Beatport Keeps On Pace With Trends By Implementing Afro House Genre
While we’re still scratching our heads about whether riddim is actually its own genre, Beatport is making room for one of the fastest growing genres in electronic music.
African derived beats are gaining greater foothold in the global music industry, heard everywhere from pop music to underground clubs. Now, Beatport is making room on its platform for Afro House which is distinguished by its organic instrumentals and African rhythms. South African DJs Black Coffee and Culoe De Song have helped to champion the house-infused sound, which has particularly become a favorite in Berlin with the help of Watergate’s Rise parties. In addition, the new Afro House genre will finally give a home to electronic music favorites like Dixon, Âme, and Henrick Schwarz. Although the term itself is new to Beatport, stand out labels like Keinemusik, Innervisions, and Tribe Records have been successfully cultivating a strong audience for some time.
Terry Weerasinghe, Beatport’s Chief Product Officer spoke about how the new genre addition is a reflection of South Africa’s rich cultural contributions to dance music:
“As a Board Member of Bridges For Music, I’ve been lucky to witness first-hand South Africa’s incredible passion for house music. I haven’t seen a place in the world where house music is such a central element of everyday life. Visiting vineyard events, I was stunned to see entire families, from grandparents to small children, enjoying a braai (BBQ) and partying to great music – and they all knew the songs!”
Weerasinghe also adds that the Beatport team is dedicated to finding the best new Afro House music, with the inclusion of a new Afromber chart.
“The Afro House sound is now stronger than ever on dancefloors around the world. We’ve focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport. In order to do it right, we’ve collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro House tracks every week, and spotlight the artists you need to know about.”
Last year, Beatport first introduced the new genre tag system to help alleviate the misappropriation of popular genre labels. While the process was certainly painstaking – and originally received loud feedback from Beatport patrons – overall the new genre system has helped to streamline digital music digging on the platform. Earlier this year, those genres were expanded to include new and rising genres like Trap/Future Bass, Leftfield House & Techno, and more.